Privacy Policy

Last updated: January 25, 2026

This Privacy Policy explains how The Safe Pros (“we,” “us,” or “our”) collects, uses, protects, and discloses information through our website at https://www.thesafepros.com (“Site”). We respect your privacy and are committed to protecting your personal information.

If you are a resident of Texas or another location with specific privacy laws, this Policy applies to you as well.

1. Information We Collect

We collect the following types of information:

A. Personal Information You Provide

When you interact with our Site, you may voluntarily provide:

  • Name
  • Email address
  • Phone number
  • City or location
  • Information submitted in contact or quote request forms

This data is used to respond to your inquiries and provide services you request.

B. Automatically Collected Data

We automatically collect certain data through cookies, analytics, and similar technologies:

  • Pages you visit
  • Time spent on pages
  • IP address and device type
  • Interaction with ads and content

These details help us improve and secure the Site. We do not collect sensitive personal data unless you provide it voluntarily.

2. How We Use Your Information

We use collected information for the following purposes:

  • To respond to contact or quote requests
  • To schedule or provide services
  • To operate and maintain our Site
  • To analyze Site usage and improve performance
  • To measure and improve advertising performance (e.g., Google Ads)

We do not sell your personal information.

This use aligns with expectations for service-based businesses and complies with applicable privacy standards, including recently enacted protections under Texas data privacy laws that require clear notice of categories of data collected and purposes of processing.

3. Cookies and Tracking Technologies

We and our partners use cookies and similar technologies to collect data and improve functionality and services.

Types of Cookies

  • Essential cookies: Required for basic Site operation
  • Analytics cookies: Used by tools like Google Analytics to understand Site usage and performance
  • Advertising cookies: Used to measure and personalize ad performance

You can manage your cookie preferences using the WP Consent popup banner provided on the Site. If you decline cookies, certain features (including analytics tracking or advertising tracking) may be disabled.

Third-party services such as Google Analytics, Google Ads, and similar tools may set cookies and collect data as described in their own policies.

4. Use of Google Services

Our Site uses the following Google products:

A. Google Analytics & Google Site Kit

We use Google Analytics through Google Site Kit to understand how visitors interact with our Site. Google Analytics collects data through first-party cookies about Site traffic and user interactions. This helps us improve content and performance.

By using the Site, you acknowledge that data may be processed by Google under Google’s Privacy Policy.

B. Google Ads & Advertising Tracking

We use Google Ads for advertising and conversion tracking. Google may use cookies to measure ad effectiveness, serve ads, and limit how often you see ads.

Users may control how ads are personalized through their Google ad settings.

5. Call Tracking and Form Tracking

We use call tracking and web form tracking to measure engagement and effectiveness of our Site and advertising. These tools may collect:

  • Phone call metadata (duration, area code, timestamp)
  • Form submission details (name, phone, email)

Such data is used only to monitor service requests, improve response times, and optimize advertising. Call recordings (if any) are retained only with your consent where required.

6. Sharing Information with Third Parties

We may share information with:

  • Service providers who help operate the Site (e.g., analytics, hosting)
  • Advertising partners
  • Legal or regulatory authorities if required by law

We do not share personal data for sale or marketing outside these purposes.

7. Your Privacy Rights

If you are a Texas resident, you have specific privacy rights, including:

  • Right to access personal data collected about you
  • Right to request correction or deletion of your data
  • Right to opt out of targeted advertising
  • Right to receive a portable copy of your data
  • Right to appeal privacy decisions

If you wish to exercise these rights, contact us using the details below. We will respond within a reasonable timeframe in line with applicable law.

8. Children’s Privacy

Our Site is not directed at children under 13, and we do not knowingly collect personal information from children under 13. If you believe such data has been collected, contact us and we will remove it.

9. Security

We use reasonable administrative and technical measures to protect your data. No method of transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in tools or legal requirements. The “Last updated” date at the top reflects the most recent revision.

11. Contact Us

If you have questions or requests related to this Privacy Policy, please contact:

The Safe Pros
Email: admin@thesafepros.com
Phone: 817-428-7333
Website: https://www.thesafepros.com